Researching Information To Develop Your Unique Content

Researching Information To Develop Your Unique Content
Copyright © Jerry Posey
Free ebook explains why it's not your fault you haven't made any money in network marketing

We live in a sea of information. And information overload is an increasingly common complaint. Part of the complaint arises because we get hit with different headlines that point to the same content. So we waste time on things that have no added value. Bummer.

When you email your list or put up content on your site, and assuming you want to generate loyalty, it's necessary that you have content others haven't seen a dozen times elsewhere.

If this makes sense to you, here are some ideas you can use to EASILY generate fresh content with a minimal amount of time and effort.

First of all, think about a subject in which you are interested. Let's say it's horticulture. Now if you're not aware of it, let me put you in the picture. Most people do web searches from Google's home page and stop there. Not at all creative. Not at all digging for information from which to develop original content.

So let's go exploring...

1 - Google has lots of tools besides just web searches. They let you check the news. (http://news.google.com) As of this writing, there are 1,680 news items listed by Google on the word horticulture. Bet you could easily do a summary of some of these articles and create your own content. But let's not stop there.

2 - Google also has "groups." (http://groups.google.com/) These are folks who like to discuss *your* subject. So now you can go even farther. Look up horticulture in their groups. Now this information is potentially gold. Why? Because you can see what it is about horticulture that lots of folks are interested in.

Think you might be able to do a little research and come up with a free or even a for-profit report that gives them what they want?

Check out Google's other tools, too. You can even get research info from universities through Google. Start here: http://www.google.com/intl/en/options/

3 - Next method: Do this search (keeping in the punctuation as written):

+horticulture +free +filetype:pdf

As of this writing, Google shows 196,000 hits for this query. What you get here are free downloads in pdf format about your subject.

Now you can't simply copy and use it as your own information. You have to create your writing in your own words. But there's no law that says you can't summarize what you find in other people's works. To make the point, you could even call your work something like: "Survey Report: Latest from the Horticulture Front!"

4 - Go to Alexa.com. Do a search on your subject, in this example, horticulture. It provides the exact same results as Google because it's powered by Google. So why bother, right? Wrong. Because Alexa *does* provide value added information.

When you do the search, you don't want to click the link that takes you to the listed site. Instead you want to follow the link that says "Site info." When you do this, you'll find a section called: "People who visit this page also visit." This can be very valuable because it potentially shows *what the marketplace is interested in.* This can enable you to tailor your information product to what people want.

These are just some of the easy ways to branch out your explorations and find gold to weave into golden braids.

Golden searching... :)

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Affiliate Marketing - The Art of the Squeeze Page

Affiliate Marketing - The Art of the Squeeze Page
Copyright © Jerry Posey
Free ebook explains why it's not your fault you haven't made any money in network marketing

Affiliate marketing's one of the quickest methods to generate cash flow on the web today.

Among its many benefits is the fact that you don't have to spend time or money researching and developing a new product. All of this has been done for you by the product owner.

This is a tremendous burden lifted off your shoulders because this is usually the most costly aspect of any business venture.

A word of caution though, you should still do a little research yourself as to whether the market wants the product you are looking to promote and whether the price point is fair and reasonable enough to attract a big audience.

Once this is done and you have found the product or service you want to promote and are satisfied with the affiliate program you should set up what is referred to as a squeeze page.

Simply put, a squeeze page is a one page pre sales letter that entices the prospect to leave their name and email address in order to receive more information on the product or service of choice.

There are several points to be made for this superb sales tactic. Number one, you set yourself apart from all the other affiliates promoting the same product. Number two, you build your own opt-in list that you can promote other products to.

So what do you need to use this tactic? A few basics and a little skill.

The first thing you need is a web hosting account and domain name. These are very inexpensive these days and are a must have for anyone who is serious about doing business online.

Second is an autoresponder. These too are fairly inexpensive. Many hosting accounts will now offer free autoresponders with their service.

Third is an HTML editor. There are several free editors out there that are easily found through a quick search. Nothing fancy is needed, just a simple user friendly application.

And the final ingredient is a little copy writing skill.

Here is a tip on what to write on your page: Go to the product sales page. Pick out the highlights, the biggest benefits you can see offered. Think about what other benefits there are that may not be stated already and jot them down.

Now go into your HTML editor and put together a small sales page using a good headline, subhead and bullet points listing all the benefits you gathered. This is where the copy writing skill comes in.

Put the email capture form generated from your autoresponder on the bottom of the page. Let your prospect know that by leaving their name and email address you will then reveal this highly coveted tool, piece of information, service or whatever it is you have and they so desperately want.

Do not mention the name of the product or service on the capture page, just the benefits. The reason for this is because they may have seen this product or service before and were sitting on the fence about it and you want the prospect to purchase through your link. You are going to nudge them over the fence with your presentation.

All you are trying to do is build interest, pique their curiosity and whet their appetite for more information.

Set up your autoresponder with 6-7 emails that go out in 3-4 day intervals, each building on one of the benefits mentioned on your squeeze page.

Then add in other related services or products that you are an affiliate of. Repetition is the key and your squeeze page gives you that advantage over other affiliates.

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Staying Sane in a Home Business - An Overload Rescue Plan

Staying Sane in a Home Business - An Overload Rescue Plan
Copyright © Jerry Posey
Free ebook explains why it's not your fault you haven't made any money in network marketing

Tip! Operate your home

business in a professional manner. Never give fake claims about your home business product, or falsify your current income.

At last, you have achieved your dream. You've escaped the traditional, away from home work force and are now self-employed.

There you sit, in your spiffy new office - whether it's in the corner of the sitting room or in a converted bedroom - surrounded by your equally spiffy new toys...your computer, desk and some strategically placed shelves.

Your new multi-function center will print stuff, fax stuff and copy stuff. (It won't hang out the washing, but hey, you can't have everything.)

You've even got work coming-in and the immediate worry about making a living has vanished. Hooray! You really *can* work from home!

At first, working at home is pure bliss. Then you get a week when everybody and their dog seems to want your services. After putting in a few late nights, you meet all the deadlines and think; phew...I'm glad that's over! You decide to relax and give yourself a day off. After all, you worked all through the weekend and earned it, right?

Tip! Act like your home business is a full-time business and soon it will become just that.

Unfortunately, the following week you find yourself off to a bad start trying to make-up for your day off. Before you know it, you find that you're dropping further and further behind. You reflect gloomily that when you were working for someone else, at least at the end of the day you were finished...what didn't get done didn't get done!

Well, it's time to take heart and set a few simple strategies in place that will keep you in control of your time...and your sanity.

Tip! Learn everything possible about your home business. Keep up to date with things that happening.

=== 1. Do NOT Accept Any New Work This Week. ===

Take a good look at what you have on your plate now, and carefully plan the week ahead. Your aim is to regain control. Tell new clients that you are fully booked, but you can put them on a priority list to be phoned next week. (This will not only allow you to catch up, but make your services appear highly in demand.)

=== 2. Build In Time For Leisure and Rest. ===

Not only for this week, but EVERY week. A half hour walk; a twenty-minute break in the sun with a cup of coffee; a quick swim or a movie outing with friends - all these activities can recharge your batteries. You will find that you can achieve far more when you are rested and alert. (How many times have you sat at the computer staring at the screen, achieving very little, because you're over-tired?)

Tip! Do something in your home business every day.

=== 3. Tackle Urgent Tasks First. ===

If you're behind, your first step must be to contact all clients and arrange firm new deadlines. Make sure you base these new deadlines on what you CAN achieve, not what you HOPE you can achieve. If any existing client needs your services or products urgently, bump them up the queue.

=== 4. Prioritize Remaining Tasks. ===

Scrap anything that is not essential, and delegate what you can. Consider involving family, business associates or friends to handle some tasks. (Warning: do not hand over tasks that must be carried out only by you as the principal of the business. Your reputation is important.)

Tip! It's easier, and less risky than ever before to continually test and improve your internet home business.

=== 5. Set Achievable Daily Goals. ===

If you finish a task ahead of schedule, begin the next... but adhere to a definite cut-off time each day. What you are doing this week is establishing a system that will continue to work for you.

Getting out of trouble when your business is in overload is just like getting out of debt. Your business rating is similar to your credit rating - nothing can be gained by denying that a problem exists. Nothing can be gained by slipping deeper into the mire. Call a halt; contact the main players; set workable strategies in place and you can quickly regroup.

Tip! DECIDE WHETHER TO JOIN A COMPANY'S AFFILIATE PROGRAM OR PURSUE OTHER OPPORTUNITIES. There are many different ways to start a home business.

Before you know it, your home business dream will be on track once more.

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To be Successful - Market Test Your Products
Copyright © Jerry Posey
Free ebook explains why it's not your fault you haven't made any money in network marketing

Tip! Network with other home business owners and offer to barter goods or services. If you own a gift basket business, assemble baskets featuring a direct sales consultant's products, and customers are purchasing from both of you at once.

Nowadays making money online has become easier with the use of affiliate programs. Some of these affiliate programs are better than others. The main site or product owners looking for affiliates offer some hefty commissions; some offer between 30% to 90% commissions. All you have to do is register with them and place your affiliate link on your website or in your newsletter.

Hopefully those visitors that come to your site or receive your newsletter will click on your link. Once they do that all they need to do is make a purchase. Once that is done then you will receive your affiliate payment. Simple enough to do when you think about it but with the internet clogged up with so many affiliate sales pages sometimes it takes more then just posting a link and letting the emails fly to your members.

So how can you increase your affiliate commission checks? Simple, just change the way you do your marketing. You have to remember that you are not the only one offering the same product or service. So you need to set yourself apart from the rest of the affiliates.

Instead of just plastering the same product out there and giving the same speech about how product "X" will make your life easier, take the time to actually show your customers that it will do as you say. Look, if you are in this Internet business just to make a fast buck we have news for you.

You'll make it fast but it won't last. Taking the time to use that product you are offering up as the answer to your members needs, will go a long way in building trust from those on your list.

Tip! DECIDE WHETHER TO JOIN A COMPANY'S AFFILIATE PROGRAM OR PURSUE OTHER OPPORTUNITIES. There are many different ways to start a home business.

By taking the time to use that new product not only shows you the inner workings of it but also lets you know if you are just offering the same old regurgitated item that everyone else is selling. Sales pages and package images change every day in this business. Did you ever wonder why? It could be because there really is nothing new out there!

However, if you think you have a gem then test, test and test some more. Write a sales page or newsletter showing the benefits of using this new product. Be willing to answer questions from those that purchase from you. This builds trust and credibility not to mention an increase in sales.

If you don't think testing a product and becoming familiar with it won't matter, then just take a moment and remember what it was like when you purchased something. Did it work like you were told? If not was the reseller willing to help you with it or just give you a refund?

So test that new product, become its master and show your customers its worth and they won't just purchase from you, they'll turn into the best marketing tool you'll ever have.

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