Using Keywords with Article Marketing

Making Money with Articles: The Importance of Keywords

Keyword density is an important part of optimizing your written articles for the search engines. Search engine spiders skim a page in a manner that makes it important to place your keywords where they will be discovered and acknowledged as a keyword, so that your article will come up when a person looks for that keyword.

What is a Keyword?

Keywords are those words or phrases that you use on more than one occasion in an article. When the search engine bots skim your page and see a distinct word in several places, the spiders will assume the page will be helpful to people that are searching for that word.

Over Optimizing Your Written Material

When you use a keyword too regularly in your article it is deemed as "keyword stuffing" and that is a bad thing. When you thrust keywords in an article a spider will detect that you are attempting to trick it into positioning your article high in the search engine results for that word, and will as a result penalize your site and your site for doing this. Keyword stuffing is so risky that if you are not mindful you can wind up getting the ratings of other pages on your web site dropped or worse you can get blacklisted by search engines for doing this to frequently.

What is Keyword Density?

The number of times that you locate a word in your article is the keyword density. Most employ a percentage to settle how many times they might put a keyword in an written article. One method to look at this is that if you have a five hundred word article and your intention is for a 5 percent density then you are going to need to have the keyword in the written article exactly 25 times.

Many guides have been produced that will offer you their theory on what the best keyword density is. Nonetheless, in the end you will have to discover which density is more profitable for your articles. Web designers like to control their own density so that they can reach the results they want. Your success is reliant upon utilizing the correct density for you to make a profit and not over optimize the articles.

The Proper Density

Regardless of the density that you opt for to use you want to place more keywords at the beginning of the article and at the end so that you build an hourglass situation. Possessing the proper keyword density in your written article makes it more probable that you will make money off of that written article because it will come up in the search engine results and be discovered by more individuals.